Experience Opportunity

Essentials in Application Writing

This course explores the key skills needed to write strong applications and effectively communicate about your work to successfully achieve funding from Trusts and Foundations. As we see increased competition in fundraising from Trusts and Foundations, there has never been a more important time to learn how to communicate your story to funders and stand out from the crowd.

This course will give you the foundational skills and knowledge to approach Trusts and Foundations, with useful guidance on how to ‘make the case’ and generate ideas that maximise the potential of the support. We’ll examine useful language tips to strengthen proposals, how to budget your work, the potential of AI in developing proposals, and how to incorporate effective evaluation that produces impact assessment. We’ll also cover how Trusts and Foundations assess proposals and methods to research potential funders – please note that this course will not cover applications to Arts Council England or other statutory bodies.

The sessions will use practical exercises to help reinforce your learning and you are asked to come prepared with a project in mind that requires funds.

This course will be delivered virtually via Zoom in two 3-hour sessions, taking place on Thursday 5 December 2024 from 10am-1pm and Thursday 12 December 2024 from 10am-1pm. It is necessary to attend both sessions to complete the full training.

This course is priced at £75+VAT in total for both sessions.

A concession rate of £50+VAT is available to Freelancers, Sector Partner Members, Charities and Arts Organisations with an annual turnover of £500,000 or less.

Requirements

This course is aimed at those new to fundraising; those looking to achieve multi-year funding support or launch a big project in a new area; or those just looking for a refresher in this important area of fundraising.

If you wish to create clear and concise bids, want to ensure you’re gathering the right evidence to make the strongest case for support and understand what questions funders ask themselves about your bids – this course is for you.

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