Experience Opportunity

Essentials in Arts Fundraising (FutureLearn)

This new free online course will allow you to develop practical skills to fundraise from a variety of sources to build resilience, even in times of crisis.

An ideal introduction to learners that are new to arts fundraising or experienced fundraisers that need a refresher, this course will show you how to use fundraising activities effectively.

You start by learning how to assess your organisation’s income streams and explore how to write compelling fundraising applications whilst presenting a strong business case that explains the return on investment of your proposal.

You’ll then be introduced to corporate sponsorship and understand what corporations are looking for when seeking partnerships with arts organisations.

You will also explore different types of philanthropy and understand what motivates people to give. As part of this, you will design strategies to encourage donors to give and be introduced to digital fundraising techniques.

Who this course is for:

- Learners that are new to arts fundraising or experienced fundraisers that need a refresher.

- Anyone working in the arts and culture industry who wants to take their first steps in fundraising.

- Businesses, artists, leaders, managers, trustees, volunteers and learners who are new to fundraising or require a refresher.