Experience Opportunity

TikTok for Arts Fundraising

This course will be delivered virtually via Zoom in two separate 3 hour sessions. The first of these will take place on Tuesday 21 March at 10.00am and the second will take place on Tuesday 28 March at 10.00am. It is necessary to attend both sessions to complete the full training.

This course explores TikTok as a platform, and its potential to grow new audiences and support your organisation in fundraising. TikTok has been downloaded over 3 billion times and it has been predicted that there will be over 15 million active users in the United Kingdom by 2025. To achieve success with TikTok, organisations need to understand how to use the platform effectively for fundraising, what the key trends are, and how to maximise engagement and reach.

You will learn:

- What TikTok is and how to use it

- What the key functions are and how you might use these to promote your cause

- How others are using TikTok to develop their audiences and leverage funding

- Creative ways to generate content for your channel

- TikTok hacks and tips

- How to set achievable goals and KPIs to measure success

Who is it for?

This course is aimed at those with a professional TikTok account who are interested in further exploiting the platform for audience engagement and fundraising, as well as those new to the platform who would like to find out more about using it in the future.