BA (Hons) Business Management with Marketing
The Business Management with Marketing programme is designed to help you develop the wide range of practical skills that employers look for.
By working on industry relevant, live marketing projects and activities, you will learn to implement the key theories of marketing as well as using core skills such as problem-solving, leadership, communication and data analysis. In this way, you will find creative, sustainable, digital and ethical solutions to marketing related problems. Throughout your time with us, you will build your own portfolio of professional evidence which you will be able to use to help you get a rewarding job when you graduate.
In your first year, you will start to develop an understanding of the marketing environment and how the sector operates. You will also look at wider business areas and how marketing integrates with them. You will be learning by doing through working on exciting and innovative marketing challenges or real-world projects.
The second year is all about exploring more specialised theories and learning skills that will be transferable across multiple marketing functions. Modules are designed so that you can start to shape your own learning. The Professional Development module has been created for you to practise the skills you need – CV writing, being interviewed, assessment centres - to apply for and get your dream job.
By your final year, you are becoming a marketing professional, developing the skills needed for responsible leadership and understanding how to think strategically. Core modules increase your in depth knowledge and continue your career development while the optional modules allow you to specialise in your areas of interest.