Drama and Marketing BA (Hons)
Explore contemporary performance and marketing to develop your creativity and critical thinking skills for a career in creative industries and beyond.
Studying Drama in combination with Education is an excellent introduction to a future career in the general education sector. It will provide you with an introduction to the main concepts of educational theory and practice in NI, the UK and internationally.
Drama in the School of Arts and Humanities provides an exciting and challenging programme with an emphasis on contemporary performance practices. Our approach to teaching and learning integrates theories and practices of performance in order to extend our understanding of Drama as an art form in its social, political and cultural contexts.
Our expert lecturing staff are internationally-recognised researchers with a range of industry-related experience. Students are able to take advantage of our nationally-acknowledged teaching expertise and will have opportunities to extend their experience of contemporary performance practices through contact with part time staff and key visiting lecturers. The Drama programmes benefit from extensive links with theatre practitioners and key Irish theatre companies, who use our spaces for performances and delivering practice-based workshops.
Drama allows students to learn in a rigorous and stimulating environment where they are encouraged to develop essential skills as thinking creative practitioners.
Each year semester students will take two modules in Drama and one in Marketing.
Marketing when taken as a minor is designed to provide students with an insight into the role of marketing in businesses. Students will have the opportunity to work with industry through applied projects. Topics students will study include Consumer Behaviour, Marketing Communications, International Marketing and Digital Marketing.
Marketing minor students have the opportunity during the final year of their degree or upon completion of their degree to work towards professional qualifications with either The Chartered Institute of Marketing of Marketing Institute of Ireland.
With this degree you could become:
- Box Office Manager
- Business Development Manager
- Marketing officer
- Venue manager