In theatre, a Sales and Ticketing Manager is responsible for maximising sales and revenue for the venue or organisation. This involves creating ticketing strategies that increase income and develop and grow audiences.
The Sales and Ticketing Manager will oversee and manage the Box Office Manager and box office team to make sure ticketing processes are effective and that a high level of customer service is in place.
In some venues, the role of Ticketing Manager is combined with the Box Office Manager, but usually the Box Office Manager is responsible for the day-to-day running of the box office, whereas the Ticketing Manager has more of a strategic sales overview.
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There is no specific qualification needed to begin a career in sales and ticketing but it may be useful to consider courses and qualifications that develop numeracy skills and help you learn about sales and marketing, such as business studies.
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You may begin your career as a staff member in the box office or as a part of the front of house team, before working your way up to Box Office Manager and then Ticketing Manager. Alternatively, you could be working in sales and ticketing in another industry before moving into the theatre industry.
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The average salary for a Sales and Ticketing Manager in theatre ranges between £27,000 and £35,000.
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Published: 27 April 2022