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What does a Theatre Marketer do?

A Theatre Marketer is part of a team who focuses on the advertising of a production and encourages customers to buy tickets for a show. They will promote a theatre/production through the use of social media, television, print and radio to inform and encourage the public.

What are the main responsibilities of a Theatre Marketer?

  • Preparing, planning and managing a project to promote a production and using promotional materials 
  • Create marketing campaigns. A marketing campaign is an organised plan that includes everything you plan to do to encourage customers to buy tickets to a production. For example, Stranger Things: The First Shadow has posters in the majority of the underground tube stations and these are seen by a lot of people
  • Creating and developing new ways to communicate to the public and promote to customers
  • Keeping an eye on the marketing campaign and deciding how effective it is and how it can be improved
  • Knowledge of current trends
  • Supporting the Marketing Manager in day-to-day marketing activities such as sourcing contact information, sending merchandise and other materials to theatres and organisations, packing the merchandise, proof reading etc.
  • Plan, develop and deliver marketing campaigns within tight deadlines

Find training, experience and funding opportunities in marketing from across the theatre industry here

What qualifications do I need to be a Theatre Marketer?

A formal qualification in Marketing or Theatre Studies would be desirable to an employer but not essential as long as you have previous experience or are willing to start in an entry level position and learn whilst working and work your way up. 

What skills do I need to be a Theatre Marketer?

  • Strong and confident communicator 
  • Excellent copywriting skills
  • Design skills would be beneficial but not essential
  • Time management
  • Creativity - able to come up with fresh and new ideas
  • Good knowledge of social media

What does a career in Theatre Marketing look like?

You can gain relevant skills through work experience or an apprenticeship. You can begin at an entry level position in marketing, sales or even a PR (Public Relations) position and work your way up. You will then have enough experience to apply for more senior roles within that area. 

Read our blog 'What does work experience in theatre look like' to find out where to start.

How much does a Theatre Marketer earn?

A Theatre Marketer can earn up to £50k, however if you are in an entry level position this is more likely to be roughly £22K. Some Theatre Marketers can be freelance and have a set daily fee of £150-£350. 

The above is a guide. Pay, salary or fee can vary depending on the theatre or company, as well as your personal experience. National institutions or commercial productions can pay in excess of the above, with profit-share or community theatre paying less.  

You can find theatre jobs via The Stage Jobs here 

References:

https://www.thestage.co.uk/advice/how-do-you-pursue-a-career-in-theatre-marketing 

https://jobs.theguardian.com/job/9006565/head-of-brand-and-marketing?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic

https://www.cyberclick.es/en/marketing

https://www.glassdoor.co.uk/Salaries/marketing-salary-SRCH_KO0,9.htm

https://uk.indeed.com/cmp/National-Theatre/salaries?job_category=marketing

Photo: Shutterstock

Updated: 6th June 2024

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