What does a Theatre Marketer do?

A theatre Marketer is part of a team who focuses on the ‘advertising’ of a production and encouraging customers to buy tickets for a production. A Marketer will promote your theatre/production through the use of social media, television, print and radio to inform and encourage the public.

You can search marketing vacancies using The Stage Jobs here. 

What are the main responsibilities of a theatre Marketer?

  • Preparing, planning and managing a project to promote a production and using promotional materials to do this. Promotional materials can include merchandise with a productions logo, a programme etc. 
  • Create marketing campaigns. A Marketing campaign is an organised plan that includes everything you plan to do to encourage customers to buy tickets to a production. For example, Aladdin the musical has posters in majority of the underground tube stations and these are seen by a lot of people. When the production began, the cast would perform on local television shows, do interviews and appear on bus stops etc to promote the show
  • Creating and developing new ways to communicate to the public and promote something to customers
  • Keeping an eye on the marketing campaign and deciding how effective it is and how it can be improved
  • Supporting the Marketing Manager in day-to-day marketing activities such as sourcing contact information, sending merchandise and other materials to theatres and organisations, packing the merchandise, proof reading etc.
  • Plan, develop and deliver marketing campaigns within tight deadlines

Find training, experience and funding opportunities in marketing here. 

What qualifications do I need to be a Marketer?

A formal qualification in marketing would be desirable to an employer but not essential as long as you have previous experience and are willing to start in an entry level position and learn whilst working and work your way up.

What skills do I need to be a Marketer?

  • Strong and confident communicator 
  • Excellent copywriting skills
  • Design skills would be beneficial but not essential
  • Time management
  • Creativity - able to come up with fresh and new ideas
  • Good knowledge of social media

What does a career in Marketing look like?

You can gain relevant skills through work experience. You can begin at an entry level position in marketing, sales or even a PR (Public Relations) position and work your way up by developing your skills and knowledge of marketing. You will then have enough experience to apply for more senior roles within that area. 

Read our blog 'What does work experience in theatre look like' to find out where to start.

How much does a Marketer earn?

A Marketer can earn up to £27K, however if you are in an entry level position this is more likely to be roughly £22K. 



Photo: Shutterstock

Published: 16 October 2019

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