Our Events and International Festivals Management degree offers a mix of academic learning and practical experience to help you develop your skills and prepare for a career in events.
This programme provides opportunities to build your knowledge and improve your professional talents. You will learn about Festivals, Sports Events, Meetings, Conferences, and Weddings. Our course aims to enhance your managerial understanding and help you work creatively and innovatively.
You will cover wide-ranging topics including the impacts of Events and Festivals and their legacies. You will also learn about stakeholder engagement, event operations, legacy planning, scoping, funding, and marketing. This will equip you to manage events effectively and understand the global events industry, its strategies, and destinations. You will also study issues related to sustainability.
Our course is 100% coursework, with no exams. This includes innovative industry assessments and events-based assessments. This approach ensures you gain direct experience in areas like event staging and production, event marketing and promotion, project management, safety and licensing, and strategic management.
By the end of the course, you will be well-prepared for a career in Event Management. You will also understand event finances and be ready to make a difference in local economies and community events. The skills and knowledge you gain will help you succeed in managing various types of events.
This degree is perfect for those passionate about events and looking to build a career in this exciting field.
Location: Cardiff
The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills and capabilities to select the right media channels and craft the most effective messages.
Designed to create work-ready graduates who meet the needs of industry, this course will prepare you for a career in a broad range of marketing disciplines, combining branding, marketing communications, data and analytics, consumer decision-making and media planning fro both traditional and digital channels. With work-based learning embedded in the course, you’ll graduate work ready with the skills, knowledge and expertise required to move confidently into the world of marketing communications.
Our Digital Media and Communication BA is ideal for those who are interested in internet cultures, data and society and media and communication research. The course has been designed to prepare you for the fast-changing media and communication industries and digital media roles of the future. You’ll become a highly skilled media professional who can create and share messages professionally across any digital platform, to truly connect with an audience. You’ll also be prepared for further postgraduate study.
During your first year, you’ll study alongside students on the other Digital Media BA pathways.
At the end of your first year, you’ll have the choice to continue with Digital Media and Communication or change your specialism to one of our other Digital Media pathways in Media Production, Journalism or PR and Advertising. Each pathway will give you a distinctive preparation in one of the most important fields of digital media.
These pathways, along with a variety of optional modules, provide you with the opportunity to customise your degree and expertise according to your interests and career objectives.
Your final degree award will reflect this specialism, e.g. Digital Media and Communication BA (Hons).
Does professional studio recording and sound design thrill you? Are you seeking to push audio boundaries, discover emerging musical trends or forge new collaborations with musicians and creative artists?
You can achieve all this and more on our Music and Sound Production programme, which is designed to provide you with an in-depth exploration of music and sound’s role in the convergent media industries of today enabling you to become the professional you want to be.
“Just Do it”, “Have a break, have a….”, “I’m lovin’ it”, “Because I’m worth it”, “Maybe she’s born with it, maybe it’s…”.
These powerful marketing campaigns are imprinted into today’s consumer psyche. So how do you make a product or service stand out in a global economy where consumers have more choice than ever?
Over the duration of your degree you will complete a carefully structured suite of modules that will arm you with highly sought after skills and knowledge to increase your employability within the dynamic and vibrant marketing industry.
“Just Do it”, “Have a break, have a….”, “I’m lovin’ it”, “Because I’m worth it”, “Maybe she’s born with it, maybe it’s…”.
These powerful marketing campaigns are imprinted into today’s consumer psyche. So how do you make a product or service stand out in a global economy where consumers have more choice than ever?
Whether you want to create the next gaming sensation, design innovative advertising campaigns, or craft immersive virtual reality experiences, this degree is your gateway to exciting opportunities in the ever-evolving digital design industry.
The course spans three enriching years and revolves around our well-equipped Digital Design Studio. Immerse yourself in an educational journey that bridges the gap between academia and the professional world. Our curriculum meticulously mirrors industry practices, ensuring you're at the helm of real-world design projects from day one, fostering hands-on, practical experience that bolsters your employability. With our cutting-edge technology resources, mixed and virtual reality headsets, 3D prototyping facilities, and our fully equipped Digital Design Lab, you'll propel your skills into the future.
Join a lively community of like-minded people to explore the full breadth of acting skills from singing to stage fighting.
It’s a competitive industry so you’ll need to be up for the challenge, but over three years you will get to enrich your imagination, build resilience and consolidate your own working methodology. In short, you’ll develop the artistic skills to forge a successful career as an actor.
The Social Media and Digital Communication MA will give you the opportunity to develop an in-depth understanding of contemporary digital communication and its seismic impact on politics, culture and society.
Social media has challenged how we understand communication, democracy, news, relationships, privacy, advertising and entertainment. Social media companies have captured the attention and imagination of hundreds of millions of people. They enable their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But social media companies have also captured those users’ personal information, and turned their daily lives into commercial data through business models built around surveillance.
The course examines social media as industries and as central sites for understanding the cultural politics of everyday life. It explores the meanings of sharing and privacy, of remix cultures and new forms of journalism, of new forms of communication and new forms of citizenship. It connects social media to other digital phenomena such as the internet of things, Big Data, and media convergence. In its core modules, learners engage with questions of media technologies and texts, of platforms and users, and of how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.
Option modules will allow you to develop specialist expertise in areas such as data and society, global media, or activism and politics. You'll develop high-level skills in research, critical thinking, and communication.
In today’s fast-paced global business environment, strategic marketing influences every aspect of business, informing decisions about how to create and maintain consumer demand, increase profit, build reputation and stay ahead of the competition. Incorporating the latest digital and analytic marketing practices, our Master’s reflects the ever-changing nature of this exciting profession.
Internationalisation and digitisation have fundamentally shifted marketing contexts: types of businesses, products and services, channels and communication media, and consumer behaviour are changing rapidly. Businesses of all shapes and sizes – large or small, global or local, innovative or traditional, public or private – now compete for the same market. Marketing professionals can steer a company toward success through innovative product development, savvy pricing strategies, creative communications and timely market insight.
The aim of both the MA and MSc is to improve your managerial effectiveness in the increasingly digitised, automated and globalised field of marketing. It will deepen your understanding of the relationship between marketing and the wider organisation, as well as the organisation and its customers, enabling you to adopt a holistic forward-looking approach to marketing to achieve long-term sustainable competitive advantage.
Suitable for existing marketers keen to adopt a strategic approach to marketing management or those from a non-marketing background, our balanced portfolio has been designed to deliver the breadth and depth of knowledge required to excel in marketing strategy, market research, digital and global marketing, product and brand management.
Both courses provide a comprehensive curriculum. The MA places more emphasis on developing the creative skills needed for innovative decision-making, while the MSc stresses the marketing metrics, analytics and data handling skills which underpin evidence-based problem-solving. On the MA and MSc, you’ll work to apply your marketing theories, conduct marketing analysis and planning on real-life projects. The Marketing Planning Study Trip, for example, offers a great opportunity for personal and professional development. Developing a marketing plan for a real client, you’ll gain sought-after soft skills, such as creativity, critical thinking, personal agility, adaptability and resilience. In 2019, students worked on a live case study provided by Cole Haan, the global men's and women's footwear and accessories brand, to achieve a seven-fold increase in UK turnover in three years.
On graduation, you’ll be prepared for marketing consultancy or marketing management in a wide range of industries and international markets, typically in roles such as product development, brand management, digital marketing, marketing communications, marketing research, customer service management, e-marketing or sales.
The course is accredited by the Chartered Institute of Marketing (CIM) with Graduate Gateway programme status. It was designed with input from a range of industry professionals working in brand and marketing consultancy, digital technology, creative and social media.
