This apprenticeship standard is designed as an 18-month programme and is for apprentices who wish to gain the skills, knowledge and behavioural competences required to work in a digital marketer role.

The apprentice will typically be employed in the roles of: Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

This qualification is completed in the workplace and learners are required to demonstrate all evidence requirements, learning outcomes and assessment criteria through the production of an evidence-based portfolio. Evidence will be naturally occurring examples across a range of units selected to allow the learner to demonstrate their competency in completing their regular work based activities.