The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills and capabilities to select the right media channels and craft the most effective messages.

Designed to create work-ready graduates who meet the needs of industry, this course will prepare you for a career in a broad range of marketing disciplines, combining branding, marketing communications, data and analytics, consumer decision-making and media planning fro both traditional and digital channels. With work-based learning embedded in the course, you’ll graduate work ready with the skills, knowledge and expertise required to move confidently into the world of marketing communications.