The BA (Hons) Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.
Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples.
The BA (Hons) Marketing Management course provides an option for students to pursue a one-year work placement in employment, either in the UK or abroad. In addition to this by studying on the BA (Hons) Marketing Management students will be able to access a wide variety of internships (both paid and unpaid), which will further develop their knowledge and application of marketing management techniques in practice.
In Year 1 you will learn the basic skills in performance, songwriting and production of recorded and live music. Working independently and collaboratively, you will be introduced to the ethical considerations involved in the music industry as well as the theoretical underpinning. Modules include Recording Studio Practice and Performance that are delivered over two semesters, as well as Digital Music and Artist Development1: Songwriting.
Year 2 will build on your knowledge of production and performance; it will give you an awareness of the relationship between the practical theoretical understandings of the industry as well as its diversity. You will have the opportunity to develop the skills and experience of working within production teams and as artists, collaborating on live projects. You will study advanced techniques in Performance 2, as well as modules like Artist Development 2, Popular Music Culture and Creative Music Production.
By Year 3 you will be studying advanced skills in a range of professional music production and performance techniques. Teaching is designed to prepare you for employment in the music and creative industries whilst encouraging a strong sense of autonomy.
The programme builds on the University’s values, encouraging you to embrace individuality, and staff will support professional and creative development at all stages.
Musical theatre dazzles, inspires and entertains us. But it’s not all about singalongs and dancing in the aisles, there is business behind the show.
Musicals exist as cultural artifacts that have been used to divert us from the pressures of the world and to confront social issues head-on using humour, passion, and pathos.
Does professional studio recording and sound design thrill you? Are you seeking to push audio boundaries, discover emerging musical trends or forge new collaborations with musicians and creative artists?
You can achieve all this and more on our Music and Sound Production programme, which is designed to provide you with an in-depth exploration of music and sound’s role in the convergent media industries of today enabling you to become the professional you want to be.
“Just Do it”, “Have a break, have a….”, “I’m lovin’ it”, “Because I’m worth it”, “Maybe she’s born with it, maybe it’s…”.
These powerful marketing campaigns are imprinted into today’s consumer psyche. So how do you make a product or service stand out in a global economy where consumers have more choice than ever?
Over the duration of your degree you will complete a carefully structured suite of modules that will arm you with highly sought after skills and knowledge to increase your employability within the dynamic and vibrant marketing industry.
