Our BA (Hons) in Marketing and Business prepares students for the challenges of the modern business world and strengthens and develops their broader personal and professional skills.

Key course features

• Includes a foundation year to prepare you for further study.
• Explores the latest scientific thinking in areas including consumer behaviour, decision-making and digital marketing.
• Involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready.
• Includes practical experience with an optional industrial placement in business to solve a genuine industry problem.
• Enjoy the North Wales Business School’s excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s.
• Hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts.