Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).
Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.
The learning required for professional membership of the CIPR and the IDM Certificate in Digital Marketing has been embedded into the curriculum, meaning you automatically qualify for both on successful completion of this degree. With some additional study and after passing an exam, you can also achieve the IPA Global Foundation Certificate.
Our multidisciplinary degree integrates the various specialisms and practices within marketing communications, while considering some of the current issues affecting marketing communications – anything from how to develop an authentic brand voice to hands-on practice on a social media dashboard and programmatic media planning.
We offer a practical learning experience with interactive employer-based projects that mirror industry practice and give you the opportunity to work as a marketing communications agency in a ‘real-life’ scenario, pitching for work with a client. In the past, our excellent industry contacts have facilitated projects with high profile clients such as IKEA, Trainline and Percol Coffee, as well as small start-up companies like MatchaNow and Boundless. Throughout your studies, you’ll also work on your individual project, based on a brand you select with help from your supervisor to bring together brand strategy, consumer psychology, research and the range of communications tools and channels.
The Creative Writing: Writing the City MA is the only Creative Writing MA course to focus entirely on the city of London. It will allow you to explore the city as subject matter from a range of perspectives and across all genres. It will also give you a theoretical and practical platform from which to develop your understanding, and become part of the London writing scene.
Taught by professional writers and researchers, our course offers plenty of opportunities to network with other writers, agents, TV producers and performance poets. As part of the MA, you'll be part of the team managing the Wells Street Journal, our student-led in-house magazine. You'll be based in the University's headquarters building at 309 Regent Street, which means you'll be writing about the city in the heart of London, with ready access to the capital's excellent academic, social and cultural opportunities, including the vibrant West End theatre scene.
The Audio Production MA is a well-established course (running for over 20 years), producing numerous graduates who've gone on to enjoy successful careers in the music and creative industries. This Master's programme is accredited by JAMES (consortium of music, entertainment and media industry organisations in the support of education and promotion of excellence). The course is designed to meet and exceed professional standards and will enable you to reach the highest level in the creative use of audio, and explore how creative ideas and new technologies can be combined, enhanced and redefined.
As a major media education site in Europe, the University's Harrow Campus includes 14 professional recording studios (five of which are surround studios and two with Dolby Atmos), a new teaching recording studio, Music Lab and an array of TV, post-production, radio, film and multimedia facilities built and equipped to the highest standards.
This innovative course develops your creative abilities in audio across music production, sound design, radio, TV, film and multimedia, all supported by a robust understanding of the technologies involved. You will be able to explore and expand as a creative artist while achieving control and experience of a professional audio environment.