Go higher with a degree built around you. This is a programme for dance professionals with industry experience who want to understand practice as a form of research.
This programme is designed for experienced professional choreographers, dancers, performance makers and interdisciplinary artists who wish to deepen their choreographic or performance practice through studio-based enquiry and research.
You will also gain a range of reflective and critical skills including:
Our degree courses with Foundation year offer the opportunity to prepare you for advanced study before you progress onto a full honours degree at the University of Westminster.
Each year you’ll study a mix of core and collaborative modules complementing these with choices from a wide and varied range of optional modules. You’ll learn through a dynamic mix of formats including workshops, lectures, seminars, critiques and technical sessions. In project work you’ll collaborate with students from your course and other disciplines, helping you to build your team-working and communication skills.
You’ll also get to hear talks from visiting industry speakers, take part in workshops, and go on trips into central London to museums, galleries and design fairs.
On this course you’ll learn a broad range of creative, technical and professional skills and use these to respond to industry-standard briefs and collaborative project work – preparing you for life as a professional graphic designer.
Our Graphic Design BA reflects both the multi-disciplinary nature of today’s graphic design industry and the constantly evolving society in which we live.
Each year you’ll study a mix of core and collaborative modules complementing these with choices from a wide and varied range of optional modules. You’ll learn through a dynamic mix of formats including workshops, lectures, seminars, critiques and technical sessions. In project work you’ll collaborate with students from your course and other disciplines, helping you to build your team-working and communication skills.
You’ll also get to hear talks from visiting industry speakers, take part in workshops, and go on trips into central London to museums, galleries and design fairs.
Our Digital Media and Communication BA is ideal for those who are interested in internet cultures, data and society and media and communication research. The course has been designed to prepare you for the fast-changing media and communication industries and digital media roles of the future. You’ll become a highly skilled media professional who can create and share messages professionally across any digital platform, to truly connect with an audience. You’ll also be prepared for further postgraduate study.
During your first year, you’ll study alongside students on the other Digital Media BA pathways.
At the end of your first year, you’ll have the choice to continue with Digital Media and Communication or change your specialism to one of our other Digital Media pathways in Media Production, Journalism or PR and Advertising. Each pathway will give you a distinctive preparation in one of the most important fields of digital media.
These pathways, along with a variety of optional modules, provide you with the opportunity to customise your degree and expertise according to your interests and career objectives.
Your final degree award will reflect this specialism, e.g. Digital Media and Communication BA (Hons).
Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways.
Designed to meet the needs of industry, this course will prepare you for a career in a broad range of marketing disciplines, combining marketing strategy, marketing communications, data and analytics and market research. With work-based learning embedded in the course, you’ll graduate work ready with the skills, knowledge and expertise required to move confidently into the world of marketing.
The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills and capabilities to select the right media channels and craft the most effective messages.
Designed to create work-ready graduates who meet the needs of industry, this course will prepare you for a career in a broad range of marketing disciplines, combining branding, marketing communications, data and analytics, consumer decision-making and media planning fro both traditional and digital channels. With work-based learning embedded in the course, you’ll graduate work ready with the skills, knowledge and expertise required to move confidently into the world of marketing communications.
The Social Media and Digital Communication MA will give you the opportunity to develop an in-depth understanding of contemporary digital communication and its seismic impact on politics, culture and society.
Social media has challenged how we understand communication, democracy, news, relationships, privacy, advertising and entertainment. Social media companies have captured the attention and imagination of hundreds of millions of people. They enable their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But social media companies have also captured those users’ personal information, and turned their daily lives into commercial data through business models built around surveillance.
The course examines social media as industries and as central sites for understanding the cultural politics of everyday life. It explores the meanings of sharing and privacy, of remix cultures and new forms of journalism, of new forms of communication and new forms of citizenship. It connects social media to other digital phenomena such as the internet of things, Big Data, and media convergence. In its core modules, learners engage with questions of media technologies and texts, of platforms and users, and of how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.
Option modules will allow you to develop specialist expertise in areas such as data and society, global media, or activism and politics. You'll develop high-level skills in research, critical thinking, and communication.
In today’s fast-paced global business environment, strategic marketing influences every aspect of business, informing decisions about how to create and maintain consumer demand, increase profit, build reputation and stay ahead of the competition. Incorporating the latest digital and analytic marketing practices, our Master’s reflects the ever-changing nature of this exciting profession.
Internationalisation and digitisation have fundamentally shifted marketing contexts: types of businesses, products and services, channels and communication media, and consumer behaviour are changing rapidly. Businesses of all shapes and sizes – large or small, global or local, innovative or traditional, public or private – now compete for the same market. Marketing professionals can steer a company toward success through innovative product development, savvy pricing strategies, creative communications and timely market insight.
The aim of both the MA and MSc is to improve your managerial effectiveness in the increasingly digitised, automated and globalised field of marketing. It will deepen your understanding of the relationship between marketing and the wider organisation, as well as the organisation and its customers, enabling you to adopt a holistic forward-looking approach to marketing to achieve long-term sustainable competitive advantage.
Suitable for existing marketers keen to adopt a strategic approach to marketing management or those from a non-marketing background, our balanced portfolio has been designed to deliver the breadth and depth of knowledge required to excel in marketing strategy, market research, digital and global marketing, product and brand management.
Both courses provide a comprehensive curriculum. The MA places more emphasis on developing the creative skills needed for innovative decision-making, while the MSc stresses the marketing metrics, analytics and data handling skills which underpin evidence-based problem-solving. On the MA and MSc, you’ll work to apply your marketing theories, conduct marketing analysis and planning on real-life projects. The Marketing Planning Study Trip, for example, offers a great opportunity for personal and professional development. Developing a marketing plan for a real client, you’ll gain sought-after soft skills, such as creativity, critical thinking, personal agility, adaptability and resilience. In 2019, students worked on a live case study provided by Cole Haan, the global men's and women's footwear and accessories brand, to achieve a seven-fold increase in UK turnover in three years.
On graduation, you’ll be prepared for marketing consultancy or marketing management in a wide range of industries and international markets, typically in roles such as product development, brand management, digital marketing, marketing communications, marketing research, customer service management, e-marketing or sales.
The course is accredited by the Chartered Institute of Marketing (CIM) with Graduate Gateway programme status. It was designed with input from a range of industry professionals working in brand and marketing consultancy, digital technology, creative and social media.
Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).
Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.
The learning required for professional membership of the CIPR and the IDM Certificate in Digital Marketing has been embedded into the curriculum, meaning you automatically qualify for both on successful completion of this degree. With some additional study and after passing an exam, you can also achieve the IPA Global Foundation Certificate.
Our multidisciplinary degree integrates the various specialisms and practices within marketing communications, while considering some of the current issues affecting marketing communications – anything from how to develop an authentic brand voice to hands-on practice on a social media dashboard and programmatic media planning.
We offer a practical learning experience with interactive employer-based projects that mirror industry practice and give you the opportunity to work as a marketing communications agency in a ‘real-life’ scenario, pitching for work with a client. In the past, our excellent industry contacts have facilitated projects with high profile clients such as IKEA, Trainline and Percol Coffee, as well as small start-up companies like MatchaNow and Boundless. Throughout your studies, you’ll also work on your individual project, based on a brand you select with help from your supervisor to bring together brand strategy, consumer psychology, research and the range of communications tools and channels.
The Creative Writing: Writing the City MA is the only Creative Writing MA course to focus entirely on the city of London. It will allow you to explore the city as subject matter from a range of perspectives and across all genres. It will also give you a theoretical and practical platform from which to develop your understanding, and become part of the London writing scene.
Taught by professional writers and researchers, our course offers plenty of opportunities to network with other writers, agents, TV producers and performance poets. As part of the MA, you'll be part of the team managing the Wells Street Journal, our student-led in-house magazine. You'll be based in the University's headquarters building at 309 Regent Street, which means you'll be writing about the city in the heart of London, with ready access to the capital's excellent academic, social and cultural opportunities, including the vibrant West End theatre scene.
