Do you want to be at the forefront of the digital revolution, combining traditional marketing insight with an understanding of the latest digital techniques and tools? Do you want to be able to build an effective customer centred experience including the ability to choose the best digital channels and delivery platforms for your messages?
If you want to take your previous business degree, or recent, relevant work experience to the next level, then our MA Digital Marketing degree course will develop your technical skills and practical experience in digital media and marketing, increasing your appeal to employers and giving you the edge over your competition.
Almost every industry needs digital marketing experts and when you graduate, you'll have the skills to take on roles in areas such as e-commerce, marketing, advertising and social media.
Marketing is about so much more than advertising. Through this broad degree you'll understand what makes a brand, you'll develop a new product, learn how to understand consumer psychology and improve your ability to make a sale.
Marketing is a key part of every business and this degree looks closely at how marketing works with other specialisms such as finance, operations and public relations. When you finish this degree you'll have a deep understanding of how marketing interacts with all the working parts of a business and you'll be able to apply your skills as a marketing specialist in any sector that interests you.
Course highlights:
- Explore all the key concepts of marketing, sales, digital marketing, brand and advertising and then focus on the areas that really interest you as the course progresses
- Apply your learning in a 1-year paid work placement, or through working with a real client in our marketing consultancy module
- Get additional certifications in tools, software and specific skills like SEO, Google Ads and Google Analytics as part of your degree
- Learn to interpret data to inform your decisions and present that data to a variety of different audiences
- Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner
- Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of marketing
Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).
Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.
The learning required for professional membership of the CIPR and the IDM Certificate in Digital Marketing has been embedded into the curriculum, meaning you automatically qualify for both on successful completion of this degree. With some additional study and after passing an exam, you can also achieve the IPA Global Foundation Certificate.
Our multidisciplinary degree integrates the various specialisms and practices within marketing communications, while considering some of the current issues affecting marketing communications – anything from how to develop an authentic brand voice to hands-on practice on a social media dashboard and programmatic media planning.
We offer a practical learning experience with interactive employer-based projects that mirror industry practice and give you the opportunity to work as a marketing communications agency in a ‘real-life’ scenario, pitching for work with a client. In the past, our excellent industry contacts have facilitated projects with high profile clients such as IKEA, Trainline and Percol Coffee, as well as small start-up companies like MatchaNow and Boundless. Throughout your studies, you’ll also work on your individual project, based on a brand you select with help from your supervisor to bring together brand strategy, consumer psychology, research and the range of communications tools and channels.
The BA (Hons) Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.
Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples.
The BA (Hons) Marketing Management course provides an option for students to pursue a one-year work placement in employment, either in the UK or abroad. In addition to this by studying on the BA (Hons) Marketing Management students will be able to access a wide variety of internships (both paid and unpaid), which will further develop their knowledge and application of marketing management techniques in practice.
The MSc Digital Marketing Management course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession.
The MSc Digital Marketing Management course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession. The context is a highly dynamic, digitally focused, environment where complex factors, (particularly technology and innovation), create significant impact on marketing strategies. Digital marketing is a critical area for contemporary business success and today Organisations are seeking employees who are creative and skilled in digital marketing.
“Just Do it”, “Have a break, have a….”, “I’m lovin’ it”, “Because I’m worth it”, “Maybe she’s born with it, maybe it’s…”.
These powerful marketing campaigns are imprinted into today’s consumer psyche. So how do you make a product or service stand out in a global economy where consumers have more choice than ever?
Over the duration of your degree you will complete a carefully structured suite of modules that will arm you with highly sought after skills and knowledge to increase your employability within the dynamic and vibrant marketing industry.
“Just Do it”, “Have a break, have a….”, “I’m lovin’ it”, “Because I’m worth it”, “Maybe she’s born with it, maybe it’s…”.
These powerful marketing campaigns are imprinted into today’s consumer psyche. So how do you make a product or service stand out in a global economy where consumers have more choice than ever?
