Learn to communicate through storytelling, content creation, and branding across platforms. With hands-on projects, industry tools, and real-world experience, you'll build creative and professional skills for careers in media, marketing, and communications - preparing you to shape the stories that inspire and connect diverse audiences.
This professionally oriented degree equips you with creative and critical thinking, executive skills, and business awareness crucial for success in the creative industries. Learn key media functions that shape consumer culture, preparing you to excel and innovate in your career, including:
In addition, you will develop journalistic skills such as conducting research, identifying and interviewing credible sources, editing texts, and selecting stories for publication. You will also gain general knowledge about the business of media, familiarising you with the professional media environment already before you graduate.
Looking to expand your artistic and academic portfolio while developing as a theatre practitioner working in various performance styles and disciplines? Our MA in Theatre Making is for you.
Benefit from our unique network of theatre companies and arts groups, and craft your creative journey. Work independently, in companies, or with external partners, under our expert guidance.
And experience hands-on theatre creation for different audiences and settings. Plus, you’ll have the opportunity to learn how to launch and manage your own theatre company.
The course delivers a broad-based curriculum during the first year with excellent opportunities for specialisation throughout years two and three. Our vibrant masterclass series is designed to enhance your career planning, involving internationally renowned guest speakers and visiting artists from the creative industries.
You will engage with popular music as an academic discipline, developing a detailed understanding of key popular music concepts, techniques and processes, as well as perfecting your practical ability in performance, composition, arranging, and the creative use of music technology.
In your first year, you focus on instrumental creativity and proficiency through ensemble and one-to-one lessons with leading performance specialists. In addition to examining the concepts of style and genre in English language popular music, you’ll develop fundamental creative skills in arranging, applied composition and music technology.
In year two you’re given the opportunity to specialise within the musical fields of your interests and skill set. In the final year, you consolidate your learning, deepening your individual creativity in a personal body of portfolio work.
In the most recent National Student Survey, 97% of students said the course provided them with opportunities to apply what they have learnt (University of Salford analysis of unpublished NSS 2019 data).
Do you have what it takes to guide and inspire the next generation of dancers? Are you interested in developing your teaching practices with support from industry-leading dance professionals? If so, our master’s in Creative Dance Education could be the perfect next step in your career.
Over three trimesters, you’ll explore the pedagogical approaches, creative practices and professional skills needed to work as a dance professional, community dance practitioner or youth dance leader. On this course, you’ll study practical and theoretical modules and undertake an educational and industry-focused teaching placement. You’ll get an insight into teaching dance in various contexts to suit your ambitions as a dance artist, including formal education, youth dance settings and community dance environments. This programme develops both emerging and experienced dance educators by helping you to identify and support the artistry rooted in dance teaching. You’ll understand the role of choreography in teaching and explore the creative elements involved in being a dance educator.
For dance educators at any stage in your career, this course will support you in developing your creative practice and deepening your abilities to support your students.
Our Events and International Festivals Management degree offers a mix of academic learning and practical experience to help you develop your skills and prepare for a career in events.
This programme provides opportunities to build your knowledge and improve your professional talents. You will learn about Festivals, Sports Events, Meetings, Conferences, and Weddings. Our course aims to enhance your managerial understanding and help you work creatively and innovatively.
You will cover wide-ranging topics including the impacts of Events and Festivals and their legacies. You will also learn about stakeholder engagement, event operations, legacy planning, scoping, funding, and marketing. This will equip you to manage events effectively and understand the global events industry, its strategies, and destinations. You will also study issues related to sustainability.
Our course is 100% coursework, with no exams. This includes innovative industry assessments and events-based assessments. This approach ensures you gain direct experience in areas like event staging and production, event marketing and promotion, project management, safety and licensing, and strategic management.
By the end of the course, you will be well-prepared for a career in Event Management. You will also understand event finances and be ready to make a difference in local economies and community events. The skills and knowledge you gain will help you succeed in managing various types of events.
This degree is perfect for those passionate about events and looking to build a career in this exciting field.
Location: Cardiff
Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways.
Designed to meet the needs of industry, this course will prepare you for a career in a broad range of marketing disciplines, combining marketing strategy, marketing communications, data and analytics and market research. With work-based learning embedded in the course, you’ll graduate work ready with the skills, knowledge and expertise required to move confidently into the world of marketing.
The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills and capabilities to select the right media channels and craft the most effective messages.
Designed to create work-ready graduates who meet the needs of industry, this course will prepare you for a career in a broad range of marketing disciplines, combining branding, marketing communications, data and analytics, consumer decision-making and media planning fro both traditional and digital channels. With work-based learning embedded in the course, you’ll graduate work ready with the skills, knowledge and expertise required to move confidently into the world of marketing communications.
Our Digital Media and Communication BA is ideal for those who are interested in internet cultures, data and society and media and communication research. The course has been designed to prepare you for the fast-changing media and communication industries and digital media roles of the future. You’ll become a highly skilled media professional who can create and share messages professionally across any digital platform, to truly connect with an audience. You’ll also be prepared for further postgraduate study.
During your first year, you’ll study alongside students on the other Digital Media BA pathways.
At the end of your first year, you’ll have the choice to continue with Digital Media and Communication or change your specialism to one of our other Digital Media pathways in Media Production, Journalism or PR and Advertising. Each pathway will give you a distinctive preparation in one of the most important fields of digital media.
These pathways, along with a variety of optional modules, provide you with the opportunity to customise your degree and expertise according to your interests and career objectives.
Your final degree award will reflect this specialism, e.g. Digital Media and Communication BA (Hons).
Developing your practical skills and theoretical knowledge as drama and theatre educators, specialising in school and community settings.
Do you want to deepen your theoretical understanding and practical skills in drama, theatre and performance for a range of different educational and community settings? Do you want to consider what it means to be a practitioner of drama, theatre education or applied performance whilst connecting with a vibrant international community of teachers, practitioners and actor-teachers?
This MA programme offers students an in-depth insight into the ways drama and theatre education can enhance teaching and learning in primary, secondary and tertiary education as well as in applied and community settings. We introduce you to a range of hybrid pedagogic strategies that are underpinned by rigor and that aspire to make learning accessible, playful, creative and engaging. We celebrate drama and theatre as subjects in their own right whilst also recognising the substantive body of evidence-based research into the ways drama and theatre can be used as pedagogical tools across the curriculum and for community purposes. This MA is aimed at practitioners, or aspiring practitioners, working in schools and colleges, and community and educational theatre settings.
The course of study provides a planned and structured programme, which is sufficiently flexible to respond to the needs of a wide range of pedagogic and cultural contexts. Practical activities are at the heart of our course structure, so there will be a number of opportunities to work with your peers, collaborating, debating, and researching practical solutions. Your interdisciplinary skill set will be developed throughout the MA, enabling you to pursue a diverse array of career pathways. Many of our alumni have gone go on to:
- Study teacher training courses to become teachers of drama/theatre and/or English language;
- Enhance their profile as classroom drama/theatre and English teachers, many securing promotion;
- Successfully complete Doctoral study, becoming academics in the field of drama and theatre education;
- Work as theatre education and outreach officers for leading arts organisations;
- Develop their portfolio as freelance practitioners/facilitators in the field of drama and theatre in education
