Our BA (Hons) in Marketing and Business prepares students for the challenges of the modern business world and strengthens and develops their broader personal and professional skills.

Key course features

• Includes a foundation year to prepare you for further study.
• Explores the latest scientific thinking in areas including consumer behaviour, decision-making and digital marketing.
• Involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready.
• Includes practical experience with an optional industrial placement in business to solve a genuine industry problem.
• Enjoy the North Wales Business School’s excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s.
• Hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts.

The Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions.

This is a one year provision but you can start in September, January or April.

The BA (Hons) in Events Management is a one-year Top-Up Degree programme which has been designed to give you a theoretical and practical experience of the dynamic and fast growing Events industry. The modules on this course will provide you with the skills and experiences necessary for a successful career within the Events industry. This programme will allow you to enhance your current knowledge and skills to develop you as an events practitioner.

Converting your existing HND or Foundation Degree into a full BA (Hons), this course seeks to enhance your abilities and broaden your understanding of industry processes. Your learning will include lectures, seminars, guest speakers, conferences, trips, practical tasks at events, peer-group learning and independent study. The programme allows you to study modules such as:

- Strategic Management
- Festival Management
- Conference and Events Management
- Events Marketing

Your academic and course tutor will work with you throughout the duration of your programme, supporting your development and tracking your academic progress, to ensure that you achieve your best.

This two-year Foundation Degree programme has been designed to enable a multidisciplinary study of Events Management at a higher level. You will gain a theoretical and practical understanding of the Events Industry. The modules on this course will provide you with the skills and experience necessary for successful employment through a combination of theoretical study and practical tasks.

This programme will allow you to enhance your current knowledge and skills in order to develop as an informed events specialist. Your learning will include lectures, seminars, guest speakers, conferences, practical tasks at events, trips, peer-group learning and independent study. The programme allows you to study modules such as:

- Special Events
- Marketing in Events
- Events and Hospitality Planning
- Leadership
- Human Resource Management

Your academic and course tutor will work with you throughout the duration of your programme, supporting your development and tracking your academic progress to ensure that you achieve your best.